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The Intent Signal Trap: You're Paying to Show Up Late
A 6-month intent signal experiment yielded zero meetings. Learn why intent signals are expensive hindsight and how smart teams use them as intelligence, not triggers.
The Likability Advantage: Why Being Human Still Matters in Sales
In a world of sales tech, your biggest advantage isn't a tool—it's likability. Discover why human connection still wins deals and how to build relationships that give you a sustainable edge.
How to Sound Like an Insider, Not a Salesperson
How one email that spoke the prospect's exact language booked a 7-figure deal. Learn the insider language framework that transforms cold outreach into revenue.
Setting Up Targeted Campaign Sequences in Strama: A Complete Guide
Learn how to create targeted sequences for specific products or industries in Strama AI, with customized touchpoints across multiple channels to deliver personalized outreach at scale.
Customizing Your Strama AI Style Guide for Authentic Emails
Learn how to customize Strama AI's style guide to ensure your automated emails sound authentically human-written. This guide shows how to adjust tone, vocabulary, and formatting preferences so AI-generated content matches your unique writing style and connects more effectively with recipients.