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    Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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    Tuesday, August 4, 2026
    Eric

    How to Connect Strama to HubSpot

    A complete setup guide for the Strama HubSpot integration: connecting your portal, configuring sync behavior, mapping owners and fields, turning Call steps into HubSpot tasks for dialers like Nooks, verifying data is flowing, and troubleshooting the issues teams hit most often.

    Tuesday, April 7, 2026
    Kevin Tamura

    AI for Sales Prospecting: How Signal-Based Monitoring Helps Teams Find and Create Demand

    Most intent data makes you late to the deal. Signal-based prospecting flips the model by combining proactive demand creation with real-time signal monitoring. Learn how Strama’s Watchtower turns live buying signals into continuous, personalized outreach.

    Tuesday, February 10, 2026
    Kevin Tamura

    AI Email Generators Have the Same Blind Spot

    Most AI email generators promise personalization at scale, but they all hit the same wall: a single model trying to juggle research, value mapping, and messaging inevitably drifts. Effective outreach comes from scaffolding each micro-task, not stuffing everything into one custom GPT.

    Monday, January 19, 2026
    Kevin Tamura

    AI for Sales Prospecting: Why ChatGPT & 30 Tabs Fail

    Stop drowning in browser tabs. Learn the limits of using ChatGPT for sales prospecting and discover what effective AI for sales prospecting really looks like.

    Monday, December 22, 2025
    Kevin Tamura

    Why Your AI Email Generator Finds Data But Misses Context

    Most AI email generators are glorified mail merge. Learn the 4 context layers that separate tools that get responses from tools that get deleted.